Step-by-Step Guide to Selling on Jumia and Tonaton

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Selling your products online is one of the best ways to make money in Ghana today. Platforms like Jumia and Tonaton help you reach thousands of customers without owning a physical shop. Whether you're selling phones, clothes, electronics, beauty products, or used items, this guide will show you exactly how to start selling step by step.

How to Sell on Jumia Ghana

Jumia is one of the biggest e-commerce platforms in Ghana. It’s great for businesses or individuals who want to sell new products with a nationwide delivery system.

Step 1: Go to the Jumia Seller Center

• Visit https://sellercenter.jumia.com.gh

• Click “Register” to open a seller account

 Step 2: Fill the Registration Form

• Choose your business type (individual or company)

• Enter your store name, email, phone number, and location

• Upload a valid Ghana ID (voter’s ID, passport, or Ghana card)

• Agree to their terms and conditions

 Step 3: Watch the Free Training

• After registration, Jumia will send you a link to their training video

• This shows you how to upload products, manage orders, and handle deliveries

 Step 4: Upload Your Products

• Add clear photos (real photos get more trust)

• Write simple product names, descriptions, and include your price

• Set the quantity you have in stock

Step 5: Start Selling and Get Paid

• When someone places an order, Jumia will notify you

• You package the item, take it to the Jumia drop-off station (or let them pick it up)

• Once delivered, Jumia pays you through bank transfer or mobile money

NOTE: Jumia takes a small commission per sale, depending on the product type.

How to Sell on Tonaton Ghana

Tonaton is Ghana’s largest online classified platform. It’s perfect for selling used or new items directly to buyers without middlemen.

Step 1: Go to Tonaton.com

• Visit https://tonaton.com

• Click “Post Your Ad”

Step 2: Create an Account (Optional but recommended)

• You can sign in with Google or Facebook

• Or just post your ad as a guest (but an account gives you more control)

 Step 3: Fill In Your Product Details

• Choose the correct category (e.g., Phones, Electronics, Clothes, Furniture)

• Add a clear product title (e.g., “Used iPhone 11 Pro – Good Condition”)

• Upload real photos (front, back, accessories, box if available)

• Write a simple description including:

  • Condition (new or used)

  • Price

  • Location

  • Your contact number

Step 4: Chat with Buyers

• Interested buyers will call you or chat directly on the Tonaton website or app

• Be polite and honest when answering questions

• Arrange a safe place to meet and complete the sale

NOTE: Tonaton doesn’t handle delivery or payment. You manage everything directly with the buyer, so always meet in safe, public places.

Extra Tips for Success

• Take good pictures in clear light—real photos get more trust

• Be honest about the condition of your items

• Respond fast to chats and calls

• Use fair, competitive pricing based on what others are charging

• Refresh your ads on Tonaton weekly to stay visible

• On Jumia, always update your stock so your shop stays active

Platform	Best For	Delivery Support	Payment Method	Account Needed
Jumia	New products & brands	Yes (Jumia does it)	Bank or MoMo	Yes ✅
Tonaton	Used or new items (direct buyer contact)	No (you arrange it)	Cash or MoMo (direct)	No, but recommended ✅

With small capital, a smartphone, and the right mindset, you can build a successful online store from home using Jumia and Tonaton. Let me know if you want a version for printing or a video script based on this!